Rush and Redken – New York Fashion Week Look

We will be bringing you four key looks this Fashion Week season, that are easy to achieve using Redken fashion styling kits. We have worked with 4 fashion focused bloggers to show you how you can achieve these stunning new looks in the beauty of your own home as well as the salon.

Our first look kicks off with Redken Loves NYC City Sleek styling sets.

This look is easy to achieve using the Redken Velvet Gelatine, this is a light and airy volumizing blow-dry gel that melts into the hair for a soft velour-like texture with natural shine. It transforms limp and dull hair into a smooth confinement blow dry.

The next product needed to achieve this look is Iron Shape 11 Finishing Thermal Spray, this is a great heat protector from flat and curling irons, it adds shine and reduces frizz, it’s clean and lightweight and won’t leave hair feeling stiff.


  1. After washing, leave hair damp and apply Velvet Gelatine to the hair at the root area, and then through the mid-length, covering all the strands.
  2. Using a flat brush, blow dry the hair straight, facing the nozzle in a downward motion to ensure a smooth and velvet like finish.
  3. Use the clips and section the hair. Apply Iron Shape to each section and straighten the hair using hair straightens to keep your City Sleek look perfect for longer.

Use the Redken Pillow Proof Two Day Extender to absorb oil and refresh your hair and roots, extending the City Sleek blow dry.

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