Andy Heasman & Tina Farey Headline L’Oréal Professionnel 2014 Show

Rush Artistic Team Members Andy Heasman, International Artistic Director and Tina Farey, Editorial Director, are in Taiwan this week for the L’Oréal Professionnel 2014 S/S IT LOOKS show and seminars.

On Monday evening, the National Taiwan University’s sports stadium transformed into a stage hosting 1,000 attendees in the hair industry. Andy Heasman’s role on the night was to give art direction centred around his cutting expertise while Tina gave direction on styling hair up and editorial looks from her previous collections.

The team were given a styling brief of four futuristic themes in which they would put their own spin on the concept. The looks created were inspired by an ‘office lady’ with geometric cuts; an ‘artist’ with texture, avant garde; ‘spaceman’ incorporating avant garde and a ‘super star’ with vivid colour promoting hair chalk.

The L’Oréal Professionnel team were very pleased with the execution of the brief and the overall outcome of the night.
Andy Heasman’s comments on the show:

‘The astounding reaction from the night proved that the show was a great success! This is the first project of this magnitude from L’Oréal in Taiwan in a very long time and we are honoured for Rush to be a part of it.’

Subsequent to the show, the team presented at three seminars across Taipei and South Taiwan to demonstrate the themes presented at the L’Oréal Professionnel S/S IT LOOKS show.

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