Smooth Wednesday Brazilian keratin treatment

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The Treatment

This service is perfect if you are looking for smooth and sleek hair, a Brazilian Blow Dry will make your hair feel shiny and silky to touch and will save you time when it comes to styling. Nourishing hair for up to 14 weeks, keratin particles will penetrate deep into each hair cuticle to condition every strand.

Hair Type

Suitable for all hair types, this service is very effective for rejuvenating damaged, coarse and chemically treated hair, designed to rebuild weakened strands, assists with locking in colour, speak to our expert team for further details.

Smooth Wednesday Offer

If you visit a Rush Hair salon on a Wednesday we offer a fantastic saving on our Smoothing Keratin Blow-dry service, using code SWED when you book online, terms and conditions apply, see below for further details. £99 for short hair and £149 for long hair, find your nearest salon for further details.

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Your Brazilian Blow-dry Questions Answered

We recommend that you undertake a full consultation before experiencing the Brazilian Blow dry service, your Brazilian Blow Dry will last between 12-16 weeks and will take anything from 90 to 150 minutes to complete the service in salon.This service does not include a cut, so book this in after the treatment to straighten up the ends.

If you are planning to have a colour hair service too, either schedule this for two days before the service or at least two weeks after. After your Brazilian Blow Dry has been completed please avoid wetting the hair or applying any styling products for four days following your appointment.

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To ensure your hair maintains that sleek and smooth feeling we offer Nanokeratin shampoo and conditioners to purchase in salon, for different hair types.


REHANCE Shampoo – Suitable for chemically treated sensitized hair rejuvenates and continues to balance post treatment hair, restores optimum moisture.

RESTORE Preserve Colour Shampoo – With anti-fade effect for coloured hair, replenishes and continues to balance post treatment hair.

REVIVE Invigorating Shampoo – Suitable for natural hair revitalises and continues to balance post treatment, restores nutrients.


REFINE Refining Conditioner – For chemically treated hair, locks in moisture and continues to balance hair post treatment.

RECONDITION Colour Preserving Conditioner – With anti-fade effect for coloured hair, suitable post treatment to lock in moisture.

REHYDRATE Hydrating Conditioner – For natural hair to keep hydrated post treatment and restore moisture levels

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Terms & Conditions: Brazilian Blowdry: Smooth Wednesday available at selected Rush salons. Not available at Rush Liverpool, Greenwich, Ipswich and Wimbledon Village. Subject to stylist availability. £99 Short Brazilian Blowdry is only redeemable by clients with hair above shoulder length. £149 Long Brazilian Blowdry is only redeemable by clients with hair that touches the shoulder or below. Available all day, only on a Wednesday. SWED must be entered when booking online to redeem offer price. Not to be used in conjunction with any other offer. No cash alternative available. Rush Hair reserves the right to withdraw this offer at any time.