Kérastase Genesis at Rush

A HAIR-FALL SOLUTION FOR A NEW GENERATION

Currently, a major hair concern among millennials is not one of the usual suspects like dryness or damage. It’s hair-fall. When young women search for solutions, they see medical products, mostly dedicated to men first. There is no hair-fall treatment made just for them associating beauty and efficiency.

Kérastase is now addressing the issue head on with a new range of products designed to help combat dual causes of hair-fall. What young women crave is a beauty remedy—something with pleasing textures and fragrances; everything they’ve come to expect from their hair products with hair fall efficiency. They want help reducing hair-fall with a luxurious, science-backed system. Kérastase listened to their concerns and responded with a modern solution to a modern problem.

WHY DOES HAIR FALL?

TWO REASONS WHY WOMEN EXPERIENCE HAIR-FALL

Either strands are lost from the root as part of the hair cycling process, or can break off mid-shaft, due to external stressors and styling habits. Both processes reduce the number of strands and devitalise the hair overall.

FALL FROM THE ROOTS

Each individual hair follicle has its own natural growth cycle. At the end of this cycle the bulb becomes progressively detached from the scalp and hair falls out in the shower, on your brush or on your clothes.

FALL FROM BREAKAGE

External factors and daily stressors such as heat-styling and environmental pollution can cause the fibre to weaken. Hair breaks off in the middle, creating thinner, weaker hair overall. With breakage, the hair is still growing from the bulb, but daily exposure to external aggressors can trigger inflammation at the follicle as well.

WHAT TRIGGERS HAIR-FALL?

  • STYLING TOOLS Heat styling causes dryness and weakens the hair shaft, leading to an increased rate of breakage that causes hair to fall and feel thin.
  • POLLUTION & WEATHER External seasonal and environmental factors such as pollution and UV rays can affect hair-fall.
  • STRESS Studies have shown a direct link between stress and some types of hair-fall – the good news is that this can often be reversible.
  • HORMONAL CHANGES Hormonal changes can lead to an altered hair renewal process.
  • DIET A restrictive diet or overload of certain vitamins and supplements in extreme cases has been linked to hair-fall.

The RUSH review – Jessica @askaboutjessica

Rush Wimbledon Village stylist Jessica had the opportunity to trial the new Genesis products and after using the product she concluded that:

Genesis gives your hair and scalp that extra care. I’ve been using the products since November, it gives the hair and scalp a great deep clean leaving a nice scent to the hair. Two great products are the fondant, light enough to use on roots and ends, the second is the thermique, light spray form great to detangle hair. The whole range smells amazing and fresh.

THE GENESIS EXPERTS

The anti-fall solution is backed by experts.

THE NUTRITIONIST – DR. MEGAN ROSSI

Good gut health is the key to good health and overall well-being says Dr. Rossi. She’s an expert on how to “eat yourself healthy.”. Here, she explains how nutrition can affect hair-fall.

IS A CERTAIN AMOUNT OF HAIR-FALL NORMAL?
It’s normal for people to lose anywhere from 50 – 100 hairs a day. Because all of our individual hairs are going through the life cycle at different stages, hair falls from random areas around the scalp.

WHEN IS HAIR-FALL CONSIDERED A PROBLEM?
If hair falls more than the usual daily amount, becomes focused in a pattern or discrete area, or results from significant breakage of the shaft, then that is abnormal and something to be addressed.

IS IT OK TO EXPERIENCE HAIR-FALL BEFORE AGE 35? IS THERE ANY LINK BETWEEN HAIR-FALL AND AGEING?
Hair-fall before 35 is certainly common, either from causes at the root, or more usually in the shaft from over processing and heat damage. There’s no reason for hair to fall more with ageing, but it can result from medication side effects, malnutrition, and illness, which are more common in those of advanced age.

CAN STRESS OR LACK OF SLEEP CAUSE HAIR-FALL?
There are no clear studies linking sleep quality and hair fall, but there is certainly a link between sleep quality and levels of stress hormones, and these hormones affect our hair follicle and can lead to hair-fall.

WHAT CAUSES HAIR-FALL?

There are two reasons why it happens: either it’s a reaction to external aggressors, or it’s a progressive process at the root linked to the hair’s natural cycle.

IS IT NORMAL TO SEE MY HAIR FALL WHEN I BRUSH IT?

We lose between 50 – 100 strands of hair per day, so there is nothing to worry about. Your hair is constantly renewing. On the other hand, if your hair is fragile, actions like frequent brushing or friction from a towel can sensitise it even more. Elastic bands can cause damage too. Be gentle.

THE DERMATOLOGIST – DR. LAURA SCOTT


An inspirational dermatologist, blogger and mum of three girls, Dr. Scott leads a busy life while sharing insights on her blog about everything from beauty to motherhood. She very much understands the impact of pregnancy and hormonal changes on the hair and scalp. Here she answers our most pressing questions about hair-fall.


IS A CERTAIN AMOUNT OF HAIR-FALL NORMAL?
It’s normal for people to lose anywhere from 50 – 100 hairs a day. Because all of our individual hairs are going through the life cycle at different stages, hair falls from random areas around the scalp.

WHEN IS HAIR-FALL CONSIDERED A PROBLEM?
If hair falls more than the usual daily amount, becomes focused in a pattern or discrete area, or results from significant breakage of the shaft, then that is abnormal and something to be addressed.


IS IT OK TO EXPERIENCE HAIR-FALL BEFORE AGE 35? IS THERE ANY LINK BETWEEN HAIR-FALL AND AGEING?
Hair-fall before 35 is certainly common, either from causes at the root, or more usually in the shaft from over processing and heat damage. There’s no reason for hair to fall more with ageing, but it can result from medication side effects, malnutrition, and illness, which are more common in those of advanced age.

CAN STRESS OR LACK OF SLEEP CAUSE HAIR-FALL?
There are no clear studies linking sleep quality and hair fall, but there is certainly a link between sleep quality and levels of stress hormones, and these hormones affect our hair follicle and can lead to hair-fall.

THE GENESIS RANGE

1.BATHE

Bain hydra-fortifiant anti hair-fall fortifying shampoo
Fine/Normal/Oily hair

  • Gently removes sebum and pollution
  • Anti-oiliness action
  • Makes hair easy to detangle

Bain anti hair-fall fortifying shampoo
Thick or dry hair

  • Gently removes sebum and pollution
  • Provides intense nourishment
  • Makes hair easy to detangle

2. TREAT

Fondant renforçateur fortifying anti hair-fall conditioner

  • Nourishes the fibre with a lightweight touch
  • Smooths the fibre
  • Reinforces & fortifies the fibre to help prevent breakage

Reconstituant anti hair-fall intense fortifying masque

  • Provides intense hydration and nourishment
  • Smooths the fibre
  • Reinforces & fortifies the fibre to help prevent breakage

3. TEXTURISE

Thermique defense anti hair-fall fortifying blow-dry fluid

  • Heat Protection up to 220°C*
  • Detangles & hydrates the fibre without weighing the hair down
  • Strengthens fibre to reduce the risk of hair-fall due to breakage

4. ACTIVATE

Sérum anti-chute fortifiant daily anti-hair-fall fortifying

  • Enriched with Edelweiss Native Cells, Ginger Root & Aminexil,
  • This serum helps to improve the fibre’s resistance to minimise hair-fall and maximise beautiful hair.

POTENT INGREDIENTS

The Genesis range benefits from a unique blend of renowned ingredients for formulas that promote beautiful hair

Edelweiss Native Cells – Known as ‘Queen of the Mountain’, and rich in anti-oxidants; the Edelweiss plant is famous for surviving even the harshest climates. Sourced from he Italian Alps, our Edelweiss extract is harvested using a special process designed to respect the plant’s natural life-cycle.

Ginger Root – Known for its ability to protect against external aggressors, sought-after ingredient for thousands of years. Coming from Madagascar, our Gingera Extract is obtained using green chemistry method, often used by the pharmaceutical industry, to preserve its structure and activity.

Aminezil 1.5% – Aminexil (also known as XYZ) was first identified by L’Oréal researchers back in the late 1980s. It was eventually registered as Aminexil® and has since been used in products designed for fine, thin and thinning hair

LESS HAIR-FALL FOR ALL

FINE/NORMAL/OILY HAIR – Fine hair can be particularly fragile and prone to hair-fall. Find real strength in this robust routine.

  1. .Bathe bain hydra-fortifiant
  2. Treat fondant renforçateur
  3. Texturise defense thermique
  4. Activate serum anti-chute

THICK/DRY HAIR – It’s easy to neglect thick hair, thinking strength and resilience make it invincible, but its density actually requires special treatment.

  1. Bathe bain nutri-fortifiant
  2. Treat masque reconstituant
  3. Texturise defense thermique
  4. Activate serum anti-chute

Suffering from hair fall? Book yourself in for a Genesis treatment at your nearest Rush salon.

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