Why Do Salons, Like Rush Hair, Trust Kérastase for Professional Results?

For decades, Kérastase has been one of the most respected names in professional haircare. Founded in Paris in 1964, the brand quickly became known for combining luxury with science to deliver visible, lasting results. Today, it’s trusted by stylists and salons worldwide, including Rush Hair & Beauty, for its advanced formulations and consistent performance across all hair types.

Why Salons Prefer Kérastase

Kérastase has built its reputation on effectiveness and innovation. Each product is designed to treat hair from the inside out, delivering stronger, shinier, and healthier results with every use.

At Rush, stylists choose Kérastase because the products deliver what they promise. Clients see and feel the difference after just one treatment, which helps build trust and loyalty. Whether used in-salon or at home, Kérastase provides the same professional quality every time.

Kérastase’s Legacy and Expertise

With over 60 years of research and development, Kérastase has introduced many firsts to the industry, including customisable treatments and highly targeted product ranges. The brand has earned numerous awards for its scientific approach to beauty, and it continues to innovate through collaborations with top researchers and stylists.

Kérastase’s Ingredients and Their Benefits

Each Kérastase formula blends naturally derived ingredients with advanced technology to create products that transform hair.

• Edelweiss Native Cells – known for their antioxidant properties and ability to protect hair from daily damage.
• Aminexil – helps reduce hair-fall due to breakage and improves fibre strength.
• Hyaluronic Acid – delivers intense hydration and plumpness, ideal for dry or sensitised hair.
• Collagen Peptides – reinforce elasticity and smoothness.

These ingredients work together to support long-term hair health, ensuring softness, shine, and resilience.

Why Professional Salons Choose Kérastase

Kérastase stands out for its versatility. From repairing weakened strands to controlling frizz or boosting volume, it delivers results across all hair types and concerns.

Rush stylists love to use Kérastase because it combines high performance with a luxurious experience, helping clients achieve salon-quality results that last beyond their appointment.

5 Standout Kérastase Products

Here are five professional favourites that consistently deliver exceptional results across Rush salons.

1. Kérastase Genesis Serum Anti‑Chute Fortifiant

A high-performance daily serum designed for hair that is weakened and prone to breakage. It helps strengthen the hair fibre, target hair-fall, and promote resilience from root to tip. Formulated with a powerful blend of botanical and scientific ingredients, it supports both scalp health and long-term hair strength.

Benefits & unique formulation:

• Enriched with Edelweiss native cells, Ginger root extract, and Aminexil
• Reinforces the scalp’s natural barrier while reducing hair fall due to breakage.
• Protects against environmental stressors and external aggressors.
• Improves fibre integrity for visibly stronger, fuller-looking hair.
• Lightweight, non-greasy texture suitable for daily use.

Why Rush Hair trusts Kérastase Genesis Serum Anti-Chute Fortifiant:Rush stylists choose this serum because clients notice visible improvements in hair strength, density, and manageability over time. Used alongside the Genesis Bain Hydra-Fortifiant Shampoo and Conditioner, it forms part of a complete professional-strength routine that helps reduce breakage and promote healthy growth.

Suitable hair types:

• Fragile, thinning, or breakage-prone hair.
• Ideal for fine to medium hair textures.
• Suitable for clients showing early signs of shedding or hair-fall due to stress or over-styling.

How to use (salon/home recommendation):

• Apply once daily to dry or towel-dried scalp, morning or evening.
• Use 3-4 pipettes (or doses) section by section.
• Gently massage into the scalp to distribute evenly.
• Do not rinse.
• For best results, use consistently with other Genesis products.

Expected results: After around six weeks of regular use, hair appears stronger and more resilient with visibly reduced breakage. Clients often experience a noticeable decrease in hair fall from brushing and a healthier, revitalised scalp.

2. Kérastase Genesis Bain Hydra Fortifiant Shampoo

A strengthening shampoo designed to gently cleanse while reducing breakage caused by brushing and styling. It fortifies hair fibres without weighing them down, leaving hair feeling light, soft, and revitalised.

Benefits & unique formulation:

• Lightweight formula ideal for fine to normal hair.
• Reinforces hair from root to tip for improved strength.
• Enriched with Edelweiss native cells and Ginger root extract to protect against external aggressors.
• Leaves hair smooth, shiny, and easy to detangle.

Why Rush Hair trusts Kérastase Genesis Bain Hydra Fortifiant Shampoo:

Rush stylists recommend this shampoo as part of the full Genesis routine to help clients manage weakened hair and reduce hair fall from breakage. Its gentle formula ensures effective cleansing without stripping essential moisture.

Suitable hair types:

• Fine to normal hair prone to breakage.
• Suitable for daily use on fragile or sensitised hair.

How to use (salon/home recommendation):

• Apply a small amount to wet hair.
• Massage into the scalp and lengths, then rinse thoroughly.
• Repeat if necessary for a deeper cleanse.

Expected results: Hair feels stronger, softer, and more resilient with reduced breakage after continued use, especially when paired with the Genesis serum or conditioner.

3.Kérastase Fusio‑Dose Concentré Collagen Peptide Fragment

An in-salon exclusive treatment that restores elasticity and bounce to the hair. Formulated with Collagen Peptide Fragment, it strengthens the hair structure and enhances smoothness for an instantly renewed feel.

Benefits & unique formulation:

• Collagen Peptide Fragment supports elasticity and suppleness.
• Revitalises tired or brittle hair, restoring flexibility.
• Delivers instant, visible results after one application.
• Customisable with other Fusio-Dose boosters to address multiple hair needs.

Why Rush Hair loves Kérastase Fusio-Dose Concentré Collagen Peptide Fragment:

Rush stylists love this treatment for its ability to transform hair in minutes, offering clients a personalised care experience with professional-grade results.

Suitable hair types:

• Ideal for hair lacking elasticity or volume.
• Beneficial for damaged, dry, or ageing hair.

How to use (salon-only):

• Applied by a stylist after consultation.
• Mixed with a chosen Fusio-Dose booster for a tailored treatment.
• Sprayed evenly onto towel-dried hair and left to work for 5–10 minutes before styling.

Expected results: Immediately smoother, stronger, and more flexible hair with visible shine and bounce.

4. Kérastase Fusio‑Dose Booster Polypeptide Anti‑Frizz

A targeted booster formulated to instantly tame frizz and smooth unruly hair, leaving it sleek and manageable. Designed to be blended with a Fusio-Dose Concentré for a personalised salon treatment.

Benefits & unique formulation:

• Lightweight yet deeply nourishing texture.
• Polypeptides smooth and strengthen the hair cuticle.
• Seals the surface for long-lasting anti-frizz protection.
• Customisable for different hair concerns and textures.

Why Rush Hair trusts Kérastase Fusio-Dose Booster Polypeptide Anti-Frizz:

Rush stylists love using this booster on clients with frizz-prone or humidity-sensitive hair. It delivers immediate, sleek results without heaviness, enhancing manageability and shine.

Suitable hair types:

• Frizz-prone, unruly, or coarse hair.
• Safe for colour-treated or chemically processed hair.

How to use (salon-only)

• Mixed with a Fusio-Dose Concentré after consultation.
• Sprayed evenly on towel-dried hair and left to penetrate for several minutes.
• No rinse required before styling.

Expected results: Hair appears smoother, softer, and more polished, with frizz visibly reduced after a single treatment.

5. Kérastase Elixir Ultime L’Huile Originale

A luxurious, multi-purpose oil that nourishes and enhances shine while protecting hair from heat and frizz. Perfect as a pre-blow-dry treatment, leave-in conditioner, or finishing touch.

Benefits & unique formulation:

• Infused with camellia, marula, and argan oils for deep nourishment.
• Provides heat protection up to 230°C.
• Smooths frizz and enhances natural shine.
• Adds softness and light reflection without a greasy feel.

Why Rush Hair trusts Kérastase Elixir Ultime L’Huile Originale:

This oil is a favourite at Rush, and stylists use it to finish styles with a healthy, luminous gloss and to protect hair during heat styling. Clients love its lightweight feel and long-lasting fragrance.

Suitable hair types:

• All hair types, including colour-treated and fine hair.
• Especially effective for dry or dull hair needing extra radiance.

How to use (salon/home recommendation):

• Apply 1–2 pumps to mid-lengths and ends before or after styling.
• Can be used on damp or dry hair.

Expected results: Instant shine, smoothness, and softness with protection against humidity and heat damage

Additional Support Kérastase Provides Salons

Beyond its products, Kérastase supports salons through ongoing education, marketing tools, and exclusive partnerships. Stylists receive advanced training on product science, application techniques, and client consultation, ensuring that every Kérastase service delivers visible, professional results.

Key Takeaways

Kérastase remains a trusted choice for professional salons because it offers:

• Proven, high-performance formulas.
• Customisable treatments for every hair type.
• Ongoing professional support and education.
• Luxurious results that keep clients returning.

Book In Your Kérastase Fusio-Dose Treatment Today:

Experience the transformative power of Kérastase at your nearest Rush Hair & Beauty. Book your bespoke Fusio-Dose treatment today and enjoy hair that feels instantly softer, smoother, and revitalised.